Introduction: The Shift Toward Smarter, Health-First Food Choices In today’s health-aware world, Indian families are paying closer attention to what goes into their daily meals. Traditional staples like ghee are no longer chosen just for taste—they are evaluated for purity, sourcing, and long-term health benefits. Growing awareness around A2 Cow Ghee, A2 Desi Cow Ghee, and traditional bilona methods has changed buying behaviour significantly. Many families now question local
